Reedy Group

Reedy Group

Reedy Group Company is one of the most important and largest Cosmetics companies in Egypt. It also entered the Real Estate field in 2007 by buying a package of urban lands in New Cairo by studying the market perfectly to add all means of success to fill the gap in the local market. Reedy Group has cooperated with Dorra Real Estate Development Company because it is a leading company in the field of real estate and has experience of more than 78 years. It also has many successful projects with various types of real estate, whether commercial, residential, or even tourism. It follows all the international standards in engineering and urban construction. It is always keen to adhere to its engineering plan and is characterized by high efficiency and quality.

As the multinational company has basic principles, the development into an international company occurs naturally and always at the right time. The business that began through one brand has developed in addition to the industry since its establishment in the seventies. Reedy Group has become one of the leading and brilliant companies in the Egyptian market in various sectors, including the sector (cosmetics, food, wood paints, and recently the development of real estate in its local and international organization. Reedy Group also maintains its leadership by constantly aligning itself with its founding principles. Multi-national, as the presence of family values of Reedy Group and includes all stakeholders, partners, customers, and employees.

Vision and Mission of Reedy Group

• Leading, innovating, and developing relationships Reedy Group’s goal is to be an international company.
• One of the basics to maintaining leadership is their commitment to innovation.
• Whether it’s creating new products, exploring new ways, or keeping up with the latest technology.
• Exceed expectations to create better brands, superior services, and experiences.
• This creativity extends to sustainable and ever-growing relationships
  With all the stakeholders in the group of its workers, customers, and partners.
• Building a healthy relationship with its business.
• Reedy Group studies the market before planning.
• The importance of aligning itself towards the higher goal.
• Reedy Group has an interest in constantly developing itself in a highly known.
• Where Reedy Group invests in multinational quality.
• Strong research and development also takes time to carefully study and review the current national and international business environment.
• Opening up to new markets while maintaining its reputation.
• Reedy Group’s biggest investment is in its employees as Reedy Group supports the families of employees by providing up-to-date training in every area of work at Reedy Group.
• Reedy Group believes that growth comes through its employees and everyone has the right to grow with the company being a family which means growing together.

Reedy Group Companies

Reedy Development

It is a company that gives the customer a new experiment. By presenting new projects in the field of development and investment by modern and international designs besides the most modern technology.

Reedy Cosmetics

Is a company with many sectors that work on beauty and another company like DR. Shabrawishi which is well known as Mink Factory besides Royal’s products.

Reedy Food

Since 2005 it presents the cake powder, and to produce more products in the local and international markets as well.

Reedy Wood Paints

It is a pioneer in the field of wood paintings in the Egypt, with its arts which are made in Italy.

Reedy Finance

One of the companies of the financial sector, in this sector financial analysts, also trained efficiently for the stock exchanges in addition to making the perfect strategies.

Members of the Board of Directors of Reedy Group

Engineer / Sayed El-Reedy

Sayed Al-Reedy is the founder of the company, and he was honored by Egyptian President Gamal Abdel Nasser on the sixth annual Flag Day because of his inventiveness, At that time he was 16 years old, but he was already on his way to leadership and innovation for life. Sayed Al-Reedy graduated from the Faculty of Engineering and also graduated from the Faculty of Arts and went to perform his civil duties with the same excitement he had for his studies. He also won the first rank at the Parachute School in the Egyptian Air Force and participated with the country during October War, where he was called to be in service by the Egyptian government and traveled with the President to promote and improve Trade between foreign countries.

Mr. Karim El-Reedy

Karim El Reedy is the Chairman and CEO of Reedy Group. He also Participated in the biggest moves of Reedy Group and the sale of Fiancé to Indian company Marico the acquisition of Dr. Shabraishi, the leading cosmetics brand, with his work on restructuring the company and the recent relaunch of beloved brands such as Mink and Royal.

The Post Important Projects of the Reedy Group

• Ten Islands North Coast
• The Address East New Cairo
• Zayed Heights Project.
• Zayed 2000 Compound.
• Hadayek El Mohandessin.
• Azzar New Cairo Compound in the Fifth Settlement.
• Azzar North Coast Resort.
• About 13 towers in Qatar.
• It has more than 27 towers in the UAE in Dubai. Besides several projects in Sheikh Zayed and its business percentage of 35%.